Friday, 17 January 2014

marketing mobile devices to women

as a mobile phone manufacture you need to know the right words or key words or phases to be able to appeal to women, a way to do so is by knowing what they do online while browsing with their devices. for instances if women browse Facebook or twitter more often than other online activities, you could stress the fact that your mobile devices have buttons that takes them straight to social media portals,etc.
correct information can also aid mobile phone manufactures to design their devices to appeal to the female gender.

below is a report carried out by insights Africa to further break down by point.

so based on the graph provided a mobile phone manufacture can produce devices that makes it easy for a user to access google or bing or any other seach engine body with the push of one button etc

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