Wema Bank Launches the "Sharp Sule" online game in partnership with Maliyo Games
Earlier in the year we featured Maliyo Games here on CP-Africa, a Nigerian gaming company co-founded by a Nigerian in the Diaspora, Hugo Obi. Since then, Maliyo Games has grown, expanding its list of game titles and foraying into the enterprise gaming development space with its recent partnership with Wema Bank.
Maliyo Games has recently launched the first advergame built by a Nigeria gaming company for a local brand. Advergames are games used to communicate brand products to consumers using digital media.Called “Sharp Sule” the game available to be played on its Facebook fan page (http://bit.ly/sharpsule), and a player stands a chance of winning up to N100,000.
The interactive game follows the story of a regular guy, Sharp Sule that works hard to earn a living by riding his motorbike on the streets of Lagos, Nigeria. He aspires to run a bigger transportation business to earn more money and upgrade his status.
Maliyo Games will be featured on CNN’s Marketplace Africa as Vladimir Duthiers reports on how young entrepreneurs in Nigeria are taking advantage of the continent’s growing tech market — and breaking down the barriers.
The company is also listed as one of the 40 Start-ups at the DEMO-Africa, holding in Nairobi, Kenya from October 24-26, 2012.